Using Social Media To Engage Your Customers

You can create a landing page on your personal workspace only if your Novell Vibe administrator has enabled you to do so. If you are unable to create a landing page on your personal workspace as described in this section, consult your Vibe administrator. The optimised landing page we created generated hundreds of new leads for us, so I thought it might be worth sharing. These days, social sharing is another element which the guys at Hubspot exploit well thanks to the shareability of their content. The look, feel, and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. An effective landing page design makes smart use of color and eye-catching images.

Plus, we'll cover what a winning landing page looks like piece by piece, so that you can break off and start creating your own — confident in the knowledge that you're putting all of the pieces together the right way — right from the start. In the third chapter, we'll talk about traffic — as landing pages are utterly helpless without it. We'll cover the five best ways to get traffic to your landing page, including both free and paid methods. And right people” will be different for every industry — and even every web page.

Now, what landing pages in WordPress are about is grabbing that visitor and convincing them to take care of a given predefined action. In other words, the goal here is to take that new visitor and immediately put them through some marketing process on your WordPress site, as opposed to letting them wander around, looking for something to do. Of course, you don't actually need something like a landing page to try convincing your visitors to take some specific action.



The majority of the visitors to the landing page won't actually convert, so it Create a Landing Pages is important to give them a favourable experience also. It is most efficient in terms of effort in content creation to make landing pages part of the main site information architecture. The disadvantages are that this approach requires more effort and maintenance and often result in a poorer user experience since the page will look and work differently to elsewhere in the site.

Remember, the more fields you ask the visitor to fill in, the more friction you create and therefore the less people will fill out the form. Any links along the lines of click here to subscribe” or click here to read more.” If you can't cram all your content into the upper fold of your landing page, just let the user scroll down. If your landing page is about job offers to work on an oil rig, your URL could be either or /oilrigjoboffers. Many people avoid using long form copy as they associate it with hype, spam and cheesy get-rich-quick type of landing pages.

This is one of the best plugins for incorporating media, so if you have a nice product video, you can throw it on the landing page right next to an email opt-in form or something similar to that. The absolute best part about this plugin (other than the fact that it is compatible with most themes) is that there are nearly unlimited styling options, so you can create a pixel perfect mobile landing page that matchers your desktop site.

Watch the webinar recording here , or keep reading for a summary of three new formulas for your landing page copywriting toolbox. Amy explained that while you might have similar features to your competitors, laying out all the key elements of your product or service like this allows you to reveal unique elements that you can highlight in your landing page copy. Similarly, before you can tell a unique and compelling story on your landing page, you need to know all your plot points: the things prospects need to hear in order to convert — which is exactly what Amy's copywriting formulas will help you uncover. Please note: In order to use an image on your landing page it has to be hosted.

While you could code one yourself, if you are short on time or development skills, using a page builder plugin is another option. In this post, we will be looking at the features of the MotoPress Content Editor plugin, as well as walking through the process of creating a custom sales page for your WordPress website without editing any code. Through this interface, you can drag and drop a range of useful elements into your page and customize its layout and appearance.

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